LEE BERRY | COMMERCIAL DIRECTOR
Lee has over 25 years’ experience in sports media, including senior communications roles at the NFL, NBA, FIBA, Chelsea FC and Watford FC. From starting up on Cotswolds based American football newspaper First Down, he’s also worked at two Olympic Games on the basketball tournaments and has also published for Manchester United, Liverpool, Tottenham Hotspur, West Ham United, The LTA, America’s Cup, Team GB and many more. He has also lectured in sports journalism at City University, Islington.
ZAHRA GINIERES RIDGE | CREATIVE SERVICES MANAGER
After years of successful work as a freelance graphic designer, Zahra joined the company in 2009 as Head of Creative and has since become Creative Services Manager looking after our in house Penzance studio as well as managing all of Ignition’s creative resource. A talented designer in her own right, she has worked with a myriad of sports clients from leading associations and governing bodies to the smallest of football clubs delivering award winning solutions along the way regardless of budget.
DAVE MIDDLETON | GENERAL MANAGER
With a background in sports journalism and photography, Dave has been involved in the publications industry for nearly 20 years. Prior to becoming Ignition’s Content Manager he wrote for national
newspapers, covered the Ashes for the ECB and reported for PA Sports and numerous football clubs. He’s now Ignition’s production traffic controller, handling logistics and website operations, and works closely
with key clients including the EFL, Scottish FA and Wales Rugby Union.